Brand articulation and integration are what differentiate Castle Shore from other agencies. Our leadership grew up representing PR at the brand management table in major brand agencies, so we fully understand the importance of telling a resonant story and then deploying it across every aspect of your business.
We are committed to understanding your business and using that understanding to weave a narrative that employees, customers and other stakeholders can get excited about and rally around. This may sound simple, but too many companies shortchange this key step in marketing their brand. From there, we develop programs at the confluence of your brand and business goals.
We maintain highly evolved relationships with the most influential national and major metropolitan media as well as those in each of our clients’ industry trades.
We specialize in programs that drive awareness and sales through strategic and carefully orchestrated public relations campaigns. We believe that PR is won and lost in the details, and we pride ourselves on comprehensive coverage of every aspect of your campaigns. We worry so you can rest easy.
Whether it is message development, spokesperson training, content development, media relations, feature pitching, publicity stunts, editorial calendar management, electronic media management, creative storytelling, or any of the other key aspects of a successful PR campaign, we are ready to leverage it for our clients’ overall campaign success.
Larry Marchese created Castle Shore Brand Communications in 2007 based on a belief that every brand deserves big-agency strategic thinking backed up by world-class execution regardless of that brand’s scale, current status or budget.
Larry has been a career-long agency strategist. He spent many years with top Boston agency Arnold Worldwide where he led integrated communications efforts for Tyson Foods, Ameritrade, FootJoy, Pinnacle Golf, Volkswagen, McDonalds, BearingPoint, Vonage and Verizon.
Over a 25 year career in marketing and public relations, he’s also been an advertising "account person" and a media buyer, which gives him solid strategic insight into how to put the entire marketing mix into action.
Prior to joining Arnold, Larry headed the public relations group at hospitality/luxury marketing agency ISM Boston, where he led PR efforts for The Islands of The Bahamas and Tiffany & Co. Before that, Larry worked in consumer PR at Ingalls, Quinn & Johnson on the Braun division of the Gillette Company.
Larry holds an MBA from Suffolk University, where he is also a member of the marketing faculty, and a bachelor’s degree from Bridgewater State College. Larry resides on Boston's South Shore with his wife Nina and their two sons.