Brand articulation and integration are what differentiate Castle Shore from other agencies. Our leadership grew up representing PR at the brand management table in major brand agencies, so we fully understand the importance of telling a resonant story and then deploying it across every aspect of your business.

We are committed to understanding your business and using that understanding to weave a narrative that employees, customers and other stakeholders can get excited about and rally around.  This may sound simple, but too many companies shortchange this key step in marketing their brand.  From there, we develop programs at the confluence of your brand and business goals.

We maintain highly evolved relationships with the most influential national and major metropolitan media as well as those in each of our clients’ industry trades.

We specialize in programs that drive awareness and sales through strategic and carefully orchestrated public relations campaigns. We believe that PR is won and lost in the details, and we pride ourselves on comprehensive coverage of every aspect of your campaigns. We worry so you can rest easy.

Whether it is message development, spokesperson training, content development, media relations, feature pitching, publicity stunts, editorial calendar management, electronic media management, creative storytelling, or any of the other key aspects of a successful PR campaign, we are ready to leverage it for our clients’ overall campaign success.