Larry Marchese created Castle Shore Communications based on a belief that every brand deserves big-agency strategic thinking backed up by world-class execution regardless of that brand’s scale, current status or budget. A short stint as a client in 2006 notwithstanding, Larry has been a career-long agency strategist. He spent many years with top Boston agency Arnold Worldwide where he led integrated communications efforts for Tyson Foods, Ameritrade, FootJoy, Pinnacle Golf, Volkswagen, McDonalds, BearingPoint, Vonage and Verizon. Over a 15 year career in marketing and public relations, he’s also been an advertising "account person" and a media buyer, which gives him solid strategic insight into how to put the entire marketing mix into action. Prior to joining Arnold, Larry headed the public relations group at hospitality/luxury marketing agency ISM Boston, where he led PR efforts for The Islands of The Bahamas and Tiffany & Co. Before that, Larry worked in consumer PR at Ingalls, Quinn & Johnson on the Braun division of the Gillette Company. Larry holds an MBA from Suffolk University, where he is also a member of the marketing faculty, and a bachelor’s degree from Bridgewater State College. Larry resides on Boston's South Shore with his wife Nina and their two young sons Jackson and Casey.
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